TAKE IT FROM THE WYNNERS GUYS – YOU NEED TO CHECK
Kymechow and Hong Kong Cancer Fund has partnered up to create a new campaign to promote prostate cancer awareness among Hong Kong men, urging them to ‘be on guard against Prostate Cancer’, with the help of legendary Hong Kong band The Wynners.
The campaign uses the visual metaphor of men protecting their ‘assets’ as in football, when players form a wall to block the ball during a free kick. All five Wynners form the wall, with Prostate Cancer symbolically represented by the player kicking the ball.
Prostate cancer is common in Hong Kong, being the third most common cancer among men in Hong Kong but with early detection it can be treated successfully. Hence Hong Kong Cancer Fund encourages men to learn more and get to know if they need a check up. The new campaign is designed to send out the message loud and clear, in an entertaining rather than threatening way, featuring faces from a well-loved and iconic Hong Kong group.