PRUhealth Critical Illness Multi-care Prestige

Our recent online campaign for Prudential Hong Kong highlights the unique feature of its PRUhealth Critical Illness Multi-care Prestige which offers extra benefit for specified juvenile developmental disorder conditions. Our concept was based on a very local insight – the importance placed on choosing the right Chinese name by auspiciously-minded parents, featuring real-life families, stories and names. The campaign included a charming video plus interactive and standard web banners.