Montblanc has risen to become one of the world's leading watchmakers.
At its exceptional, historic watchmaking facility in Villeret, Switzerland, exquisite, handcrafted masterpieces are unveiled every year. We were tasked with telling this story to the outside world over several projects.
History of the chronograph VIP booklet
To celebrate the anniversary of the invention of the chronograph,
Montblanc created a special commemorative timepiece, named after
its inventor, Nicholas Rieussec. We marked the occasion with a limited edition
booklet for VIP customers in China, celebrating the history of the chronograph,
for which we also commissioned a beautiful photograph depicting the working desk of the man,
uniting the Montblanc timepiece with a replica of the very first chronograph
prototype. Who says you can't travel back in time?
What goes into a Montblanc timepiece? Every minute detail is included here in this detailed, informative editorial communication piece which was also mailed to customers.