PRUHealth Cancer ReCover
Sometimes with ideas, real life can lead to much more powerful stories than what we invent with our creative imagination. Our campaign for Prudential Hong Kong, launched a new protection plan which covers people who have recovered from cancer. The story behind the film we produced is based on the real life experience of Hong Kong actress Mandy Lam, who bravely agreed to act out her own story.
Digital deliverables: Online video, online banners, social media