Believe in Zero

Children, bless them, believe in just about anything, until they get smart. Fairies, UFOs, Santa, dragons. Most of which is..er..questionable. However, UNICEF has a goal – to reduce child suffering around the world to zero, and slowly, year by year, they are making progress. And that’s something that children and their parents can really believe in. This campaign was centred around a website designed to educate Hong Kong people about UNICEF’s work, and why they can believe in it.

Believe in Zero

Official website in Hong Kong