Prudential Hong Kong

The Prudential Critical Illness Protection Plan that Grows Back

A new campaign to promote Prudential Critical Illness Protection Plan that has the unique benefit of replenishing itself after you have taken from it. So our campaign featured some of the wonders of nature which magically grow back. Cute and simple and gets the message across. Digital deliverables: Online animated video

The Prudential Critical Illness Protection Plan that Grows Back - Digital

This was a campaign to promote a Prudential Critical Illness Protection Plan that has the unique benefit of replenishing itself after you have taken from it. We called it ‘The Critical Illness Protection Plan that Grows Back’, and our campaign featured some of the wonders of nature which naturally replenish. Digital deliverables: Online animated video