The New Prudential Evergreen Growth Saver Campaign That's Aiming High

We created a new campaign to promote the Prudential Evergreen Growth Saver (EGS) investment plan in Hong Kong featuring a humorous new twist on a very famous British icon to illustrate the message of high returns. Launched in 2010, EGS rapidly became the number one selling product for Prudential, dominating the long-term savings market with the best long-term total returns. It is simple to explain, does not require the usual health checks, and is flexible enough to meet multiple savings needs.

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