Right to Play campaign

In 2013, the universal theme for UNICEF was about every child's right to play. In many countries, this is affected by serious issues such as war and famine. In education-mad, competitive Hong Kong, it seems that children hardly ever get a chance to play because they’re too busy doing maths and learning violin when they should be running around chasing each other, kicking and throwing things. This campaign seeks to educate parents about the importance and benefits of free play for every child.

Right to Play campaign

MTR Concourse 12-sheet

Right to Play campaign

MTR Concourse 12-sheet